4 responses

  1. @sparegeek
    November 15, 2010

    It's a bit different in that it's not really a controlled platform. FCC controls radio and the papers well…don't get me started. Lack of control scares people and companies as does any fundamental shift in media. I'm starting to get nervous because now you can be prosecuted for what you tweet. Watch those random train of though tweets people.

    Reply

  2. David Balentine
    November 15, 2010

    Very well said @sparegeek. It is a big shift. But companies that have shifted are doing great with advertising in order to reach a different audience.

    Two local restaurants send me text coupons each month. I usually respond by giving them my business. I probably wouldn't go had it not been for their use of these new advertising channels.

    Reply

  3. jeff noel
    November 20, 2010

    The world is hot, flat and crowded, all because the Internet, and more specifically social media.

    Seth Godin's book, Tribes, describes how you can use the Internet to be a Tribal leader.

    Reply

  4. David Balentine
    November 20, 2010

    For centuries, we thought the world was round.

    I have downloaded Tribes to my Kindle. I guess I need to start reading it.

    Reply

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