When was the last time you bought a book? Wait, it’s 2011. Sorry to be so outdated.
When was the last time you downloaded a book in electronic form to your e-reader of choice? Was it from a best-selling author? And was it free?
I did. And it was almost free. It was $1. The going rate for most electronic books is $10. Why would the author do that?
He’s taking an uncharacteristic (that’s 6 syllables folks – I usually don’t get that fancy) marketing approach to generate a buzz even before the book was published.
And it worked. Thousands of people signed up, tweeted, liked and otherwise jumped on the bandwagon for the new blog/newsletter. While he didn’t reach his goal (whatever that was), he felt compelled to offer the book for a buck if you pre-ordered before March 1st. I say it’s worth the investment and I haven’t even read the first word.
Is this a new tactic or an old tactic wrapped in a package using new technology? Marketers, successful ones anyway, are great at creating a sense of urgency. You need their product and you need it now. There’s nothing new about this approach.
Like a drug dealer, I’m going to let you have this now, just this once, for free. You’re going to love it so much I know you’ll be back for more. And next time you’ll pay for it.
So with your service or product, what are you going to give away today? You say you can’t afford to throw money away. I say you can’t afford not to.
Day 2 – Free gift. No purchase necessary.