What do YOU stand for?
Not your company, or the product you sell or the service you offer. But you.
What is your personal brand? Your brand is defined by you. Your brand IS you.
But what does that mean? It means words like authentic, imperfect, courageous and irrational.
You could use words like imitate, copy-cat or cookie cutter. If this is the approach you take, it just needs to be one really big cookie for you to stand out with your personal brand.
Day 22 – Invest in your personal brand