Exiting my store one day recently, a car was passing by slowly with the windows down. I was a few feet away so the conversation was easy to hear.
The driver was talking to his passenger about the number of vacancies in the shopping center including the business that is next to mine.
Do you know what he based his perception on? Their “open” sign was turned off. It didn’t matter that they had their sidewalk sign right by the road for everyone to see advertising “walk-ins” were welcomed.
Since the sign was off, to him this was a sign that the store was closed.
Whether or not you have a literal “open” sign, is it on? Can your customers see it? They’re not coming in if they think you’re closed.
Thank you Mr. “Open” sign inventor for inspiring today’s post and letting people know we’re still in business!