Thank you Mr. “Open” Sign Inventor

Is this thing on?

Is this thing on?

Exiting my store one day recently, a car was passing by slowly with the windows down. I was a few feet away so the conversation was easy to hear.

The driver was talking to his passenger about the number of vacancies in the shopping center including the business that is next to mine.

Do you know what he based his perception on? Their “open” sign was turned off. It didn’t matter that they had their sidewalk sign right by the road for everyone to see advertising “walk-ins” were welcomed.

Since the sign was off, to him this was a sign that the store was closed.

Whether or not you have a literal “open” sign, is it on? Can your customers see it? They’re not coming in if they think you’re closed.

Thank you Mr. “Open” sign inventor for inspiring today’s post and letting people know we’re still in business!



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2 Responses to Thank you Mr. “Open” Sign Inventor

  1. jeff noel says:

    What about the Mr. “The lights are on but nobody’s home” sign inventor.
    Sorry, didn’t mean to take away from the significance of your post.
    Do you want me to put myself in time out, or some other punishment?

    • David says:

      I haven’t seen that sign before. I’ve just heard about it. You know . . . “It is better to remain silent and be thought a fool than to open one’s mouth and remove all doubt.”

      Can I get back to you on the punishment? I’m thinking “pun”ishment but nothing is coming to mind right now.

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