How to complain effectively

Is the collateral damage worth the risk?

A lesson on complaining? Do we really need this? This post wouldn’t be here if I didn’t think it was necessary.

This is a tricky situation but can have huge rewards if done right.

If you have unsatisfactory service, who do you tell? You tell your friends and family . . . . you might even post it to Twitter or Facebook. You may feel better by doing this but is it getting you anywhere? Perhaps.

If the idea of a confrontation is unsettling, offer your complaint in writing. A company who truly values their customers will be thankful for the feedback (and maybe a little embarrassed).

But if you never bring it to their attention, they may not learn from their mistake. Give them the chance to make it right.

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2 Responses to How to complain effectively

  1. Jeff Noel says:

    David, this has never been more clear than with my current (still unresolved) experience with Apple. I don’t want to hurt them, I want to help them, because I love what they provide and how they treat me as a loyal advocate.

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