A lesson on complaining? Do we really need this? This post wouldn’t be here if I didn’t think it was necessary.
This is a tricky situation but can have huge rewards if done right.
If you have unsatisfactory service, who do you tell? You tell your friends and family . . . . you might even post it to Twitter or Facebook. You may feel better by doing this but is it getting you anywhere? Perhaps.
If the idea of a confrontation is unsettling, offer your complaint in writing. A company who truly values their customers will be thankful for the feedback (and maybe a little embarrassed).
But if you never bring it to their attention, they may not learn from their mistake. Give them the chance to make it right.
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