How to complain effectively

Is the collateral damage worth the risk?

A lesson on complaining? Do we really need this? This post wouldn’t be here if I didn’t think it was necessary.

This is a tricky situation but can have huge rewards if done right.

If you have unsatisfactory service, who do you tell? You tell your friends and family . . . . you might even post it to Twitter or Facebook. You may feel better by doing this but is it getting you anywhere? Perhaps.

If the idea of a confrontation is unsettling, offer your complaint in writing. A company who truly values their customers will be thankful for the feedback (and maybe a little embarrassed).

But if you never bring it to their attention, they may not learn from their mistake. Give them the chance to make it right.

This entry was posted in Acknowledge, Complain. Bookmark the permalink.

2 Responses to How to complain effectively

  1. Jeff Noel says:

    David, this has never been more clear than with my current (still unresolved) experience with Apple. I don’t want to hurt them, I want to help them, because I love what they provide and how they treat me as a loyal advocate.

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