Franklin D. Roosevelt (1882-1945)

Check your mission statement, your employee handbook, your own vernacular.

Are you using large, copious, voluminous words to make your point? Chances are they also make it into your vocabulary when talking with your customers.

Keep it simple. And make sure it’s straightforward and veracious. Better yet, just keep it simple.

“Be sincere; be brief; be seated.”
Franklin D. Roosevelt, 32nd President of the United States (1933-1945)

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3 Responses to Succinct

  1. craig says:

    Nice Post! (catch the brevity there?) 🙂

  2. Jeff Noel says:

    David, I once heard a story summarizing the point you are making (which is excellent btw)….
    Dear so and so, I would have loved to write a shorter letter but I didn’t have time.

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