Category Archives: Customers

Open the door

Opportunity isn’t the only thing knocking. Customers come in all shapes and sizes. They come from all backgrounds. They cover the economic spectrum. They are all dressed differently. Whoever comes to the door, open it and let them in. Tweet

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Knowing your audience

So you think you’ve got it figured out who your target audience is? Could you be excluding anyone? Everybody is a potential customer. “You’re dead if you aim only for kids. Adults are only kids grown up, anyway.” Walter Elias … Continue reading

Posted in Audience, Customers, Guestology | Leave a comment

But you’re not a customer, you’re an employee

This phrase was recently overheard at a retail store. It appeared that an employee was making a purchase and was joking with the employee ringing the transaction. As soon as this phrase was uttered, a new blog post flashed before … Continue reading

Posted in Customers, Employees, Southwest | 2 Comments

How do you become an expert?

I once was given a definition of the word Expert. Ex = has been Spurt = a gush of water Expert = a has been gush of water Are you an expert in your field? If you take the definition … Continue reading

Posted in Customers, Expert, Has Been | 6 Comments

Retention vs. Acquisition

More evidence has been discovered that it costs much less to keep customers rather than attract new ones. Click here to be taken to the latest findings. Further proof to work on those customers we have. Existing customers have a … Continue reading

Posted in Acquisition, Customers, Guarantee, Retention | Leave a comment