That’s what you want your business to be, right? Uncommonly unique.
Unique, one-of-a-kind, uncommonly common, exceptional. . . I could go on.
If you want your business to be set apart from others, think about leading your business in a way that’s out of the ordinary. Maybe even extraordinary.
Because expecting different results by doing business the same old way isn’t going to cut it. Einstein defined that as insanity.
And that’s what is common. And it’s definitely not unique.
“When we are sick, we want an uncommon doctor; when we have a construction job to do, we want an uncommon engineer, and when we are at war, we want an uncommon general. It is only when we get into politics that we are satisfied with the common man.”
Herbert Hoover, 31st President of the United States (1929-1933)