What’s so important?

Posted on July 3, 2011 by David

What's so important that you have to lock it up?

Are you keeping secrets from your customers? Is there some process you keep hidden away because of its value or because it might make you reveal the truth about your product or service?

There are proprietary blends, secret formulas and patented processes.

But do you have something so secretive that you can’t share it? Even the Coca Cola company shares their formula.

You just have to buy it to partake.

Do you sell your secrets or give them away freely?

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2 Responses to What’s so important?

  1. jeff noel says:
    July 3, 2011 at 6:51 am

    Is this a trick question? Give your best away for free…depending on your product/service.

    • David says:
      July 3, 2011 at 8:15 am

      It’s not a trick question if you already know what to do. 😉

      Unfortunately, it is a trick to those who cling to an older way of doing business.

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