What are you hiring for?

He just wanted to be a pirate.

Are you putting lipstick on a pig or do you show potential employees what your company is made of?

Are you hiring to fulfill a short-term need? Or are you hiring to fulfill the goals of your business?

Sure, you have to fill out forms for the IRS, get proper identification, setup payroll . . . a lot of stuff to do. But that person sitting in front of you during the interview is a potential investment. Is that how you see them?

New hires need to know what is expected of them and they should be rewarded for achieving stated company goals. One of the best ways to support this is through regular evaluations and consistent application of rewards and advancement.

As a leader, that means you should have a system in place where goals are communicated regularly. How? We’ll leave that for another day.

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