What do you do when there is a language barrier preventing you from communicating with your customer? You eliminate the barrier.
St. Jude Children’s Research Hospital has this special phone. Say you are a family from a foreign country and your child has just begun treatment. The doctor doesn’t speak your native tongue.
Thanks to one of St. Jude’s valued partners, you pick up one handset and the doctor picks up the other. The software translates the conversation so the barrier disappears.
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