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Daily Archives: August 8, 2010
Advertising Budget – Zero Dollars
How much is your advertising budget? Is it calculated as a percent of your sales which would increase or decrease as your sales did likewise? Or is it a fixed amount each year? Or could it be that you don’t … Continue reading
Posted in Advertising, Reputation, Word of Mouth, Zero Dollars
3 Comments
It’s a Business Decision
When I was at the bank recently making a deposit, I told the teller (she’s one of my customers too) that we would no longer be banking with them after 1 more day. This is a bank with which we … Continue reading
Posted in 11 years, Business Decision, Customer for Life, Customer Service, Relationship
Comments Off on It’s a Business Decision