Daily Archives: August 8, 2010

Advertising Budget – Zero Dollars

How much is your advertising budget? Is it calculated as a percent of your sales which would increase or decrease as your sales did likewise? Or is it a fixed amount each year? Or could it be that you don’t … Continue reading

Posted in Advertising, Reputation, Word of Mouth, Zero Dollars | 3 Comments

It’s a Business Decision

When I was at the bank recently making a deposit, I told the teller (she’s one of my customers too) that we would no longer be banking with them after 1 more day. This is a bank with which we … Continue reading

Posted in 11 years, Business Decision, Customer for Life, Customer Service, Relationship | Leave a comment