If you are a child of the 70’s or 80’s, I’m sure you remember the commercials for V8. The commercials included people who had their “epiphany” or “duh” moment.
According to dictionary.com: Epiphany – “a sudden, intuitive perception of or insight into the reality or essential meaning of something, usually initiated by some simple, homely, or commonplace occurrence or experience.”
So have you had one of those “duh” moments lately? One of my customers came in the other day having experienced one herself.
For years, she has been a loyal customer. And we had been recommending a particular product to address a specific need. Finally, after everyone on our team kept reminding her of our product offering, she gave in and made the purchase.
At first, she thought we were just trying to sell her a product to make a quick buck. It took a few years of telling her the same information before she finally made the jump.
And now, she’s telling everybody. You can’t ask for better advertising!
The lesson here is not what the product was or what it is being used for. This is an example of how your team should deliver a consistent message to each and every customer. The truth should always be the standard.