Eat your words

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Munch, munch, munch.

Have you ever had to eat your words? I did last week and I was glad to do it.

A customer told me something about a product that I knew to be untrue. However, they came back with proof to support their claim. And I made a promise to them if it were true.

In other words, I had to humble myself and eat my words.

But it was a calculated risk. It was done to build a special relationship with this customer. And it worked. They’ve been back twice. Once for advice and the second time to make a purchase.

This approach won’t work for every customer that comes in. But it was worth trying something new in order to win their business.

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