Eat your words

Nom Nom Nom

Munch, munch, munch.

Have you ever had to eat your words? I did last week and I was glad to do it.

A customer told me something about a product that I knew to be untrue. However, they came back with proof to support their claim. And I made a promise to them if it were true.

In other words, I had to humble myself and eat my words.

But it was a calculated risk. It was done to build a special relationship with this customer. And it worked. They’ve been back twice. Once for advice and the second time to make a purchase.

This approach won’t work for every customer that comes in. But it was worth trying something new in order to win their business.


This entry was posted in Business Growth, Customer Centric, Risk. Bookmark the permalink.

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