We couldn’t get away from them. They were everywhere. They mobbed our tables. They took our samples. They asked questions. They thanked us.
They are our new customers. Will all of them shop with us? No way. Were some of them there just for the free stuff? Absolutely.
But instead of sitting back and waiting for them to come to us, we went to them. It was the first week of classes at a local university. For a contribution to one of their scholarship funds, we got the privilege of setting up a table.
Well worth it.
Do you sit back, waiting for them to come to you?
If so, good luck with that approach.