“The statistics are very much against us. Think about it. If there is a one in a million chance something will go wrong, and 10 million guests ride our ride, then something will happen ten times. We can’t design to that one in a million. We have to design to that one in hundreds of millions.”
Bruce Johnson, Imagineer, as quoted in Walt Disney Imagineering: A Behind the Scenes Look at Making the Magic Real
So, do you work/design/create for the one or the one in a million?
How about giving your customer a one in a million experience?