Category Archives: Customers

Open the door

Posted on June 11, 2012 by David

Opportunity isn’t the only thing knocking. Customers come in all shapes and sizes. They come from all backgrounds. They cover the economic spectrum. They are all dressed differently. Whoever comes to the door, open it and let them in. Tweet

Posted in Customers, Open, Opportunity | Comments Off on Open the door

Knowing your audience

Posted on May 8, 2012 by David

So you think you’ve got it figured out who your target audience is? Could you be excluding anyone? Everybody is a potential customer. “You’re dead if you aim only for kids. Adults are only kids grown up, anyway.” Walter Elias … Continue reading →

Posted in Audience, Customers, Guestology | Comments Off on Knowing your audience

But you’re not a customer, you’re an employee

Posted on December 10, 2010 by David

This phrase was recently overheard at a retail store. It appeared that an employee was making a purchase and was joking with the employee ringing the transaction. As soon as this phrase was uttered, a new blog post flashed before … Continue reading →

Posted in Customers, Employees, Southwest | 2 Comments

How do you become an expert?

Posted on November 4, 2010 by David

I once was given a definition of the word Expert. Ex = has been Spurt = a gush of water Expert = a has been gush of water Are you an expert in your field? If you take the definition … Continue reading →

Posted in Customers, Expert, Has Been | 6 Comments

Retention vs. Acquisition

Posted on October 27, 2010 by David

More evidence has been discovered that it costs much less to keep customers rather than attract new ones. Click here to be taken to the latest findings. Further proof to work on those customers we have. Existing customers have a … Continue reading →

Posted in Acquisition, Customers, Guarantee, Retention | Comments Off on Retention vs. Acquisition