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Category Archives: Guestology
We’re in the catering business
No. I have not changed professions. Just making sure that everyone understands that they are also in the catering business. How many of you are thinking about food? Something smothered . . . covered . . . scattered . . … Continue reading
Posted in Guestology, Needs
Comments Off on We’re in the catering business
Knowing your audience
So you think you’ve got it figured out who your target audience is? Could you be excluding anyone? Everybody is a potential customer. “You’re dead if you aim only for kids. Adults are only kids grown up, anyway.” Walter Elias … Continue reading
Posted in Audience, Customers, Guestology
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Succinct
Check your mission statement, your employee handbook, your own vernacular. Are you using large, copious, voluminous words to make your point? Chances are they also make it into your vocabulary when talking with your customers. Keep it simple. And make … Continue reading
Posted in Basics, Communicate, Guestology, Reaching Customers, Simplicity
3 Comments
Something’s just not right
Ever notice when something is out of place? This one may not look wrong weird by itself. But, walking on a nature trail, this one made me scratch my head. Think your customers notice when something is out of place? … Continue reading
Posted in Attention to Detail, Design, Guestology
1 Comment
One chance meeting
Some guy named jeff. Two years ago today, I met the other face in the picture above. At the time, I had no idea how it would affect my life going forward. He was quietly funny (still is). He made … Continue reading
