Do you specialize or generalize?
It can be a product, a service, or advice in general.
One of my goals each day is to educate someone while they are in my store. It may be that they were misinformed or misled by some slick sales person or marketing propaganda. I have to decide on the spot if I am going to give them a little information or flood them with everything I know.
Start small and build a solid foundation of information with your customer. Take them on a journey so they arrive at the place you want them to be.
Or you could just dump it all in a bowl and hope that they can sort out everything before it melts.Tweet