Revise, reuse, repurpose

Back to the modified original.

So your original plan didn’t turn out to be all that great.

Do you scrap everything at start from scratch? Sometimes it’s better to do that.

Since a lot of energy, time and talent has already been spent, instead of starting from scratch, draw inspiration from what already exists but use it in a different way.

The wheel has already been invented. It’s been improved over and over. At its heart, it’s still round and it still rolls.

Revise, reuse, repurpose.

Posted in Heart, Repurpose, Reuse, Revise | 2 Comments

We’re in the catering business

Not a need but definitely want!

No. I have not changed professions.

Just making sure that everyone understands that they are also in the catering business.

How many of you are thinking about food? Something smothered . . . covered . . . scattered . . . diced . . . dripping with chocolate . . .

That’s not what I’m talking about. I’m referring to how you cater to the wants and needs of your customers. Providing what they want, anticipating what they’ll need before they know it.

That’s a good quality of a successful business.

PS. Happy Mother’s Day to all the moms in my life. Moms are special!

Posted in Guestology, Needs | Comments Off on We’re in the catering business

Equal or greater?

Greater value? Yes please!

Received an email confirmation of an order I placed online. It came with all the fine print pertaining to the order including a little * located by the only item ordered.

Here’s an explanation for the *:

*In an effort to ensure that your gift arrives on time, we reserve the right to substitute an item of equal or greater value.

WHAT? Equal or greater value? In my industry, the sale or benefit to the customer is usually on an item of equal or lesser value.

This company, Cheryl’s, has quality gifts, sweet treats, and great service.

And now they have a new customer because of their offer.

Posted in Gift, Mom, Value | 2 Comments

Guest Post – Be safe out there

Safety First

This isn’t an experiment. It’s a thank you to one of my closest friends who happens to be a great encouragement to me and a big supporter here at It’s All About The Customer.

Take it away Brandon.

Hello to each of you out there.

David and I go a long way back to the what is now some of the early days at KSU. He is a great friend of mine and I’m sure will always be.  David has been posting on this blog for several years now and helps us frequently to learn that “It’s All About The Customer“.

In my line of work the student is the primary customer that I serve – although there are certainly many other people around here that I have to answer to. It seems to work well for me that if I give my all to each student to the best of my ability then I have served the customer well for that experience.

Although we would all agree that serving our customer and meeting their needs is critical, I think it is equally important that we keep safety first in the workplace.  Think about your place of business, or your own house for that matter – do you know the fire escape plan? Do you have a fire escape plan? Do you have working flashlights at the ready if the power goes out? Do you have a “what if” plan ready if and when it is needed for such things?  I strive to keep safety first in my daily routines and it has served me very well over the years – I am certain it will do the same for you.

And just in case you are interested you can click to my blog – linked just over there on the right hand side of your screen as “Whats Your Mark?

Thank you and have a safe day.

Posted in Customer, Friend, Guest, Safety, Serve | 6 Comments

Knowing your audience

"Adults are only kids grown up, anyway."

So you think you’ve got it figured out who your target audience is?

Could you be excluding anyone?

Everybody is a potential customer.

“You’re dead if you aim only for kids. Adults are only kids grown up, anyway.” Walter Elias Disney (1901-1966)

Posted in Audience, Customers, Guestology | Comments Off on Knowing your audience