A month of innovation – Day 7

Shaping the minds of the young

Shaping the minds of the young

“Movies can and do have tremendous influence in shaping young lives in the realm of entertainment towards the ideals and objectives of normal adulthood.” Walt Disney

Why does one company focus so much on the secondary guest? The “young” pictured above can’t drive themselves to the park. But the transportation options cater directly to them. Buses are decorated with movie posters, ads from TV shows and theme park characters. Rail transportation takes them to places and shows them views a normal car ride just can’t reveal.

The “young” can’t afford to buy theme park tickets. But merchandise, attractions, shows, music, parades, even the height of shop windows lowered so the young can see in, . . . all of these are directed at the young.

Maybe it’s not the secondary guest themselves that are being targeted. Maybe it’s the secondary guest in all of us.

Now that’s an innovative approach!

PS. You know, when you’re going to publish a blog post, it really helps to have the date and time correctly entered so that it publishes at the intended time.

This entry was posted in Customer Centric, Customers for Life, Details, Disney, Guest, Guestology, Secondary Guest. Bookmark the permalink.