Monthly Archives: May 2012

We’re in the catering business

Posted on May 13, 2012 by David

No. I have not changed professions. Just making sure that everyone understands that they are also in the catering business. How many of you are thinking about food? Something smothered . . . covered . . . scattered . . … Continue reading →

Posted in Guestology, Needs | Comments Off on We’re in the catering business

Equal or greater?

Posted on May 10, 2012 by David

Received an email confirmation of an order I placed online. It came with all the fine print pertaining to the order including a little * located by the only item ordered. Here’s an explanation for the *: *In an effort … Continue reading →

Posted in Gift, Mom, Value | 2 Comments

Guest Post – Be safe out there

Posted on May 9, 2012 by David

This isn’t an experiment. It’s a thank you to one of my closest friends who happens to be a great encouragement to me and a big supporter here at It’s All About The Customer. Take it away Brandon. Hello to … Continue reading →

Posted in Customer, Friend, Guest, Safety, Serve | 6 Comments

Knowing your audience

Posted on May 8, 2012 by David

So you think you’ve got it figured out who your target audience is? Could you be excluding anyone? Everybody is a potential customer. “You’re dead if you aim only for kids. Adults are only kids grown up, anyway.” Walter Elias … Continue reading →

Posted in Audience, Customers, Guestology | Comments Off on Knowing your audience

Why is most service poor at best?

Posted on May 7, 2012 by David

Have we grown accustom to receiving bad service that we no longer are outraged by it? Cellular phone providers, cable companies, banks and most utilities have some of the worst customer service known to man. “Your call is very important … Continue reading →

Posted in Bad Service, Disney Institute, Exceed Expectations, Excellence, Great Service | Comments Off on Why is most service poor at best?