Please don't say no to the Jedi
Opportunity isn’t the only thing knocking.
Customers come in all shapes and sizes. They come from all backgrounds. They cover the economic spectrum. They are all dressed differently.
Whoever comes to the door, open it and let them in.
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Time to lean down. Or is it lean up?
I asked the question a few days ago if you thought your business was sick.
What about putting your business on a diet? Do you need to trim some of the fat? Are you taking in too much?
Operating lean in these economic times is essential to survival. Make the dietary changes to keep your business in good shape.
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Quality is no accident.
Quality isn’t an accident. It’s a purpose.
“Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skillful execution; it represents the wise choice of many alternatives.” William A. Foster (1917-1945)
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It's got it all. And there are things you can't see.
Do you specialize or generalize?
It can be a product, a service, or advice in general.
One of my goals each day is to educate someone while they are in my store. It may be that they were misinformed or misled by some slick sales person or marketing propaganda. I have to decide on the spot if I am going to give them a little information or flood them with everything I know.
Start small and build a solid foundation of information with your customer. Take them on a journey so they arrive at the place you want them to be.
Or you could just dump it all in a bowl and hope that they can sort out everything before it melts.
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Time for a witch doctor for your business?
If it is, do you recognize the symptoms?
Maybe the problem lies within. As in having a different attitude.
It’s a tough lesson to think we are out of touch with our customers. Do we know what they want? Do we know how they want it delivered?
Be current. Be relevant. Be of service.
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