Seth Godin has done it again. Short and to the point.
Is your product or service getting lost in a sea of other products and services?
What makes you stand out? Is it you?
Say it with me and notice the emphasis of each statement.
IT can be you. It CAN be you. It can BE you. It can be YOU!
IT CAN BE YOU!
Make what you offer head-and-shoulders above the rest and watch your value soar!