What are you afraid of?
Could it be success? Are you afraid you’ll grow too big, or grow too fast that you sacrifice your ability to take any sort of risk?
That’s it. That’s all for today’s post. Nothing more. Just the question. Take a look at what might be holding you back.
Special thanks to my friend and brother Jason Cicero for inspiring today’s post.
There are two words that we do not use in everyday English – exhort and edify. But for those who are familiar with them, you will usually find the term “one another” following the normal use of these words.
Breaking the words down into their Greek origin, exhort (Gr. parakaleo) means to encourage. To edify (Gr. oikodomeo) means to build up from a foundation. Put them together and you have the idea of urging one another forward.
Someone asked me the other day what was something I consider to be extremely important. I told him that we have a choice. We are an influence on everyone we meet. Positive or negative. It’s our choice as to which one we will be.
Whether you are the leader of the pack or a member of the tribe, you have a choice to make. Will your example be a plus or a minus? At the end of the day, who is responsible for urging one another forward?
We all are. Choose to be positive.
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Sorry. No Michael J. Fox movie here for you.
I’m talking about meeting the needs of your customers before they are aware that they even have a need.
Data. Information. Facts. Figures. Warnings. Positives. Negatives. You’ve got to know it all. You’ve got to know your product better than the design team, better than the manufacturing team, better than the marketing team.
You also have to know your customers well too. Sometimes, they don’t know what they need and, like sheep, they’ll believe any slick marketing and advertising in the tabloids that comes along. They’ll believe the uninformed opinion of a superstar rather than the advise of someone with years of experience.
If you’re able to do this, you’ll be creating “WOW” moments for your customers for a long time to come. Based on what you’ve learned in the past, you’ll be able to successfully propel your business forward into the future!
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Okay, so it’s not a bus.
But it’s still an example of innovation. Ammunition had to be safely transported away from an ignition source. The firing of a cannon involved no less than 6 people to do the job properly and safely.
Are you a one man show or do you require everyone on your team to get involved?
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Can your customers tell if you're dead or alive?
Thank you, Captain Obvious.
If you can’t see it well enough, click on the picture to see a special message.
Think your customers don’t care what your building looks like? They are looking for an invitation to shop just as much as they are looking for an excuse (real or perceived) not to come in.
Your choice.
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