Author Archives: David

Revise, reuse, repurpose

Posted on May 14, 2012 by David

So your original plan didn’t turn out to be all that great. Do you scrap everything at start from scratch? Sometimes it’s better to do that. Since a lot of energy, time and talent has already been spent, instead of … Continue reading →

Posted in Heart, Repurpose, Reuse, Revise | 2 Comments

We’re in the catering business

Posted on May 13, 2012 by David

No. I have not changed professions. Just making sure that everyone understands that they are also in the catering business. How many of you are thinking about food? Something smothered . . . covered . . . scattered . . … Continue reading →

Posted in Guestology, Needs | Comments Off on We’re in the catering business

Equal or greater?

Posted on May 10, 2012 by David

Received an email confirmation of an order I placed online. It came with all the fine print pertaining to the order including a little * located by the only item ordered. Here’s an explanation for the *: *In an effort … Continue reading →

Posted in Gift, Mom, Value | 2 Comments

Guest Post – Be safe out there

Posted on May 9, 2012 by David

This isn’t an experiment. It’s a thank you to one of my closest friends who happens to be a great encouragement to me and a big supporter here at It’s All About The Customer. Take it away Brandon. Hello to … Continue reading →

Posted in Customer, Friend, Guest, Safety, Serve | 6 Comments

Knowing your audience

Posted on May 8, 2012 by David

So you think you’ve got it figured out who your target audience is? Could you be excluding anyone? Everybody is a potential customer. “You’re dead if you aim only for kids. Adults are only kids grown up, anyway.” Walter Elias … Continue reading →

Posted in Audience, Customers, Guestology | Comments Off on Knowing your audience