It's All About The Customer

Eat your words

Posted on February 12, 2011 by David

Nom Nom Nom

Munch, munch, munch.

Have you ever had to eat your words? I did last week and I was glad to do it.

A customer told me something about a product that I knew to be untrue. However, they came back with proof to support their claim. And I made a promise to them if it were true.

In other words, I had to humble myself and eat my words.

But it was a calculated risk. It was done to build a special relationship with this customer. And it worked. They’ve been back twice. Once for advice and the second time to make a purchase.

This approach won’t work for every customer that comes in. But it was worth trying something new in order to win their business.

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Posted in Business Growth, Customer Centric, Risk | 5 Comments

Where do you sit?

Posted on February 11, 2011 by David

The driver's seat

Don’t say down. That’s my line.

Are you in the driver’s seat? Or in the back of the bus?

Whether it’s running your business or your personal life, are you the one doing the driving or is your direction dictated by someone else leading the way?

Following great leaders who have a sense of direction and only lead you to greater things is very rewarding!

But unless you are the lead dog, the view never changes.

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Posted in Uncategorized | 3 Comments

In a perfect world . . .

Posted on February 10, 2011 by David

Perfecting the art of customer service

. . . there would be no need for this blog.

There would be no need to remind you that customer service is about the customer and not about your business, your products, you.

But this isn’t a perfect world. Not everyone places the same emphasis on the customer. Not everyone values the benefit of repeat and referral business. Not everyone appreciates the importance of brand loyalty.

Unfortunately, not everyone will get the message.

Because we’re not in a perfect world.

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