What are you afraid of?

Social Media. Does it scare you? To some people, it’s like talking to them about Nuclear Armageddon.

Between blogging, Facebook, Twitter, LinkedIn, etc., it is tough to be a successful business without embracing some form of social media.

Some companies cite lack of experience, lack of time, lack of resources, “it’s too new”, etc., as their reasons for not using social media.

In an era when our customers crave information NOW, doesn’t it make sense to have some social media presence?

Check out these media facts:

The first full-page newspaper ad in the United States was published in 1856. The first newspaper published in America was in 1690.

The first paid radio commercial took place in 1922 at WEAF in New York. Continuous radio broadcasts had been around for about 20 years.

Twitter started in 2006 and has an estimated 175 million users worldwide.

Facebook started in 2004 and has over 500 million users.

If you are waiting for a bigger sign or a bigger ROI (Return On Investment), stop waiting. Start doing.

Sincerely,

@emnbensdad (That’s me on Twitter.)

Posted in Facebook, Reaching Customers, ROI, Social Media, Twitter | 4 Comments

Not available in all areas

Have you ever seen an advertisement for a new product only to be disappointed to find out it’s already out of stock once you got to the store?

I’m not talking about the bait and switch tactics some retailers use to lure you in. I’m talking about when retailers send you a specific advertising piece only to find out they were shipped 4 of them and 3 were sold to employees before they made it on the shelf. Definitely not a policy of putting customers first.

Can’t the same be said for customer service? Good customer service is not available in all areas.

But it can be.

It’s a choice. Businesses can choose to be in business for their customers or for themselves.

What do you choose?

Posted in Uncategorized | Comments Off on Not available in all areas

Results May Vary

On the heels of yesterday’s post (Some Restrictions May Apply) is today’s post, Results May Vary.

You can’t use the same approach for each customer because no two customers are alike. The same can be said of your employees. No two employees are alike so you have to use different ways to communicate with each of them.

If you don’t, the results may vary. And they may not be the results you or your customers are looking for. Getting to know your customers will have you on the right road of placing your team members in the right positions.

Disney is famous for their guestology. That’s Disney-speak for knowing and understanding their guests (customers) through qualitative and quantitative market research. Throughout their research and implementation processes, they realize that not every decision will have the same affect on every guest. They have implemented new strategies, new designs, new procedures . . . . and some have failed. But they have learned from those failures and they have incorporated that knowledge into the next decision.

Knowing that your customers and team members are unique gives you the power to fine tune your processes.

If your business is stagnant because your processes are stagnant, maybe it’s time to shake things up.

The results may vary. And that could lead to more business.

Posted in Disney, Disney Institute, Guestology, Process, Results, Variety | Comments Off on Results May Vary

Some Restrictions May Apply

This phrase is heard a lot in commercial advertising.

Do we put too many restrictions on our customers? You can’t do this or you can’t do that. If you do this or that then we won’t do that or this.

We have policies and procedures in place for a reason. But are they customer friendly or business friendly?

This is not an offer to sell securities. Do not stamp. Do not disturb. If condition persists, consult your physician. Times approximate. Simulated picture. Batteries not included. Not recommended for children. Not responsible if lost or stolen.



Posted in Customer, Friendly, Restrictions | 2 Comments

Happy 235th Birthday

A customer came in this morning. He’s one of our regulars. He asked “How do I look at 235?” I told him there is no way he weighed in at 235lbs.

He reminded me today is the 235th birthday of the United States Marine Corps. I was embarrassed I didn’t remember.

I shook his hand and thanked him for his service.

Without him and the other men and women like him, I would not have the freedoms I currently have, including bringing you this small, insignificant blog.

To John and Skip and the millions of others who have served in the USMC, Happy Birthday and Semper Fi!

Posted in Freedom, Marine Corps, Service, Thankful, USMC | 4 Comments